Network Theory and its Business Implication – Part 0
Introduction in Network Theory This blog series, is about the concept of network theory and how it can help to achieve business needs. One of the main tasks of advanced analytics in CRM is...
View ArticleIdentifying relevant business networks
Network Theory and its Business Implication – Part 1 After the network concept introduction in the first part of this blog series, this post is about an application of these techniques on business...
View ArticleIs your customer or your customers’ friend more important for your business?
Network Theory and its Business Implication – Part 2 In this post one particular implication of network theory is demonstrated, namely if your customer is more important than the customers’ friend or...
View ArticleHow to identify product groups?
Network Theory and its Business Implication – Part 3 This post is about the challenge of identifying product groups. Let us start with an example of a fashion retailer (without the loss of generality)....
View ArticleHow to keep your company happy and healthy?
Network Theory and its Business Implication – Part 4 This post focus on the key resource of a company, its employees and their social relationships. Employees, who are happy and healthy, are far more...
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